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Starting an Online Business Is Not Like Copy and Paste

Starting an online business, or internet marketing business, does not only require determination, persistence and ambitious efforts. The deep desire to succeed does help a lot, but working long hours every day will not necessarily determine your online success.

To become a successful online entrepreneur you need to take your business seriously and follow quite a few vital steps to start building that business. These important steps determine your online business success potential, but most internet marketers don’t know about, or for some reason ignore, these processes and strategies. Internet nowadays is an extremely dynamic, quickly changing environment, so for your online business to succeed you need to have a certain approach, mindset and strategy to avoid all the mistakes the vast majority of internet marketers are making every day.

What most entrepreneurs still believe is that they can make lots of money online in a relatively short time. They still believe they can buy a “copy and paste system” and get rich from it. Well, that’s the illusion created by all the misleading hype you get in your mailbox all the time. The truth is, you have to work really hard, especially when you’re starting, to actually build and grow your business.

The successful entrepreneurs in the business, the so called gurus, didn’t become successful using a Get-rich-button. They have built a real business using certain strategies and a business design. Most online entrepreneurs start off completely the wrong way and dive into “doing business” and trying all the different kinds of internet marketing tactics, before they have a proper business design. For your business to succeed you must define your business, understand what it is you want to accomplish with your online business besides making money.

If your business has a clear purpose it will become easier to achieve the goals you’re going to set. To give you the idea, it’s very important you understand the following:

Your business purpose will give you ideas to create opportunity. Your ideas will lead to setting goals. To achieve your goals you’re going to use the appropriate strategy. Once you’ve decided on the strategy you’ll find the right marketing tactics and methods to take it to your prospects.

It’s good to know all the marketing techniques, but it’s useless if you don’t have a clear picture of what you want your online business to look like. Internet marketing is just a tool to get more prospects and customers and to market your brand. It also consists of a lot more than the usual article marketing, social bookmarking and building backlinks. A successful online entrepreneur knows exactly what his business’ purpose is and how the business is going to operate, before even starting to learn how to do everything necessary for the business to succeed and to achieve the set goals.

A Successful Online Business has a Plan

Most online entrepreneurs don’t even seem to try to find out how to start an online business. They take the completely wrong approach and start using all the “hot methods” to drive traffic, throw some PLR products or affiliate products on their blogs and websites and expect to make sales. Then after months, or in some cases years, they realize they’ve been working too hard, they have more websites online than the average successful entrepreneur and all that with little to no results. They keep struggling as long as they don’t change their attitude and approach. Starting an online business and actually building a successful business online requires a whole different point of view.

Certain basic steps need to be taken before your business can take shape and get the results you want. These steps are mostly ignored, which leads to frustration, disappointment, confusion and a lot of wasted time and effort. This is why the vast majority is still struggling and in most cases give up, because it seems impossible to become anywhere near successful. Fact is, that generally all the strugglers are most likely too lazy and think that what they’re doing will bring them the wealth in the end.

It’s definitely possible to achieve the desired success online, but only with the right mindset and approach. Most of those who are now seen as the gurus have also had proper online business training to get them where they are. They’ve also had to learn what they now know and teach others. Treat what you’re doing like a real business, change the way you work and you’ll be able to build the business you want in a much shorter time than you ever thought. Forget about the hype, it’s mostly causing you to look in the wrong direction. You need to ACT to achieve success!

Business Intelligence – The Need For Intelligence In Business

Ever thought of the special talents that allow people to build a flourishing business from nothing, while others – though given every advantage of background and preparation at the best schools – run a business into the ground? What abilities allow one person to take a mediocre company and transform it into an industry leader, while others turn great companies into mediocre ones? And what collective qualities let one company flourish year after year while competitors flounder?

The answer must lie not just in luck, breeding, or education. Rather there seems to be a certain knack- preternatural intelligence at play. One that makes some people naturally talented at the complex demands of business, just as other naturals at the engineering, soccer, music etc.. This same ability displays itself at the group level in the superlative terms, and at the organizational level in great companies.

This observation leads to the question “Could these be a business intelligence- set of abilities that distinguish those truly outstanding in the world of commerce? Could business intelligence be the mark of outstanding individual performers, as well as the building block of the best-performing companies? The question of whether these might be a business intelligence is not far-fetched. Serious thinkers in the early 20th-century mold a narrow set of intellectual abilities revolving mainly around verbal agility and alacrity at math. Instead, they think of intelligence as specific to various life domains.

Most people have transformed the way we think about intelligence by challenging its definition in terms of restricted range of abilities that allow some to excel in the academic world or do well in IQ tests. Instead, they argue convincingly, there are multiple intelligences that go far beyond that narrow band, including in the world of movement- as in the soccer star or gifted dancer- in the universe of music.

This expands the term “intelligence” to encompass a range of consequential capacities usually thought of as far beyond its scope. Most people have proposed “intelligence” for understanding the world of nature, the pros and cons of spiritual intelligence etc.. Why not then, a business intelligence? Intelligence in its basic sense refers to the capacity to solve problems, meet challenges, or create valued products. In this regard, business intelligence describes the essential capacity for success in the marketplace being able to handle the challenges and crises of the day adeptly, to apply the expertise that offers solutions as needed, and to do all that in ways that add value.

Among the criteria for any candidate, intelligence is an evolutionary plausibility for its role in human survival, a role arrived at via a reverse engineering in which selection pressures in evolution are inferred from the current operation of a faculty. For instance, the case can be made the modern-day talents for business had antecedents in primitive forms of barter and craftsmanship, primal leadership and negotiation, teamwork and cooperation.

Those who excelled in the these original business abilities in prehistory would very likely be better able to provide for their progeny, the true mark of evolutionary fitness. One mark of any intelligence lies in having developmental history, a series of landmarks of learning and mastery over the course of life. No intelligence emerges full bloom, but rather is nurtured and developed over the years. When it comes to business, those who emerge as outstanding typically showed signs of a flair for their talent as far back as their teen years or even childhood. As the biographies of business greats tell us, as they grow they were particularly able learners, refining and honing these natural talents.

The emergence of the human capacity, for instance, math, speaks to a different criterion for intelligence in a relevant symbol system. Any intelligence requires a shared language of communication, a set of symbols that captures the meaningful information needed to operate in that domain- such as musical notation. Historically, such symbol systems arose because of a pressing need. The historical record suggests that the basics of math- counting, adding, subtracting, and the like- emerged to fill the needs of commerce and accounting, keeping track of goods as they were traded and stored. As business has evolved, so too have the systems that serve this intelligence, as they adapt to these dynamic changes.

What might the key elements of business intelligence include? The data trailed leads back to the 1970s, when intellectuals first made the argument that what predicted the best performance in business were not traditional academic aptitudes, nor school grades, nor credentials. Instead they focused on the abilities that star performers exhibit, which can differ from job to job, role to role, and company to company- and which have little or nothing to do with academic abilities.

Research has shown why academic intelligence matters little as prediction of success once someone has gotten into a given job- they are largely threshold abilities, what anyone needs to enter the field and hold the job. More significant for predicting success are those competencies that distinguish the best from the mediocre with a given job, role, or company. If a company wants to cultivate its strengths, it needs to hire, promote, and train people for these distinguishing abilities- just as we want to succeed in our career, these are the abilities we will need.

Over the last several decades, hundreds of studies in organizations of all kinds- from small family owned retailers to corporate giants, from hospitals to religious orders- have followed certain people’s lead, assessing the capabilities that set the star performers apart from average in jobs within their organization. Those abilities break down to into three main basic domains- cognitive astuteness, which largely translates into the ability to learn and to think strategically; technical expertise, or essential crafts we learn to get work done; and emotional intelligence, the ability to manage ourselves and our relationships. Business intelligence, in the sense I propose, subsumes all of these as core sub-abilities – components that, when orchestrated together, create a special business aptitude.

Each of us will inevitably have a profile of strengths and weaknesses across all the varied abilities that make for business intelligence. And each job we hold over the course of a career will have a distinctive set of demands – and so to some extent require a unique recipe of capabilities to excel. As we change jobs and roles, we need to grow our business intelligence through continuous learning- not just to keep up, but also to get and stay ahead.

Of course any intelligence will have its prodigies- those who exhibit the aptitude at its peak make the point. But the simple fact that some have a natural knack for business intelligence, while others have only middling abilities, should not discourage anyone. For one, the abilities that make up business intelligence can always be learned- anyone with motivation can get better. For another, no one needs mastering every element of business intelligence, we can only rely on others for much of the expertise we need.

Business Success Core Value Number 2 – Excellence

As defined by Wikipedia.com, Excellence is a talent or quality which is unusually good and so surpasses ordinary standards. It is also an aimed for standard of performance.

Applying Core Values to Business
If we are to consider how to apply EXCELLENCE for business, it can be used as a measure of performance of the business processes itself, the owners and employees of the business, the delivery of product/services and on.

In order for a business to achieve excellence it is important to remember that EXCELLENCE grows from the small seeds of desire; wanting to provide extreme value for money.
What does it take to achieve EXCELLENCE?

I have heard the theory that it takes a business owner a specific number of hours to achieve success in business, and funnily enough, that same figure of focus – 10,000 hours of contact on your passion, complete unwavering focus, it also what it takes to be an excellent athlete, musician or professional. This is equivalent of 10 years hard work. It is also the length of time a child is in school from Prep to 12th grade!

It can go faster though – so the theory also goes that if you want to achieve success and EXCELLENCE in your business faster – put more hours in each day. The focus and dedication that is born from so many concentrated hours will be rewarded by increased customer numbers, increased profits and satisfaction knowing you are doing your best and that your business is running at its peak.

Does this mean there is no room for improvement? No, it does not. Once the level of success and EXCELLENCE is attained it is important to keep seeking new ground, new levels to reach. This can be achieved by making delivery times shorter – answering customer feedback faster and proactively or producing the same product with less impact on the environment, are all ways to continually improve the outcomes of your business methods.

How to measure Excellence in Business
One way to ensure you are following a path that will lead to EXCELLENCE is to implement a Quality System to track the processes and interactions within your company. This is a way of setting meaningful, measurable targets and showing improvement. Does your sales department speak to the design department?

Why Should You Care About Quality?
Ask yourself a question… take your eyes off the computer screen and look inside your head.

Do I have customers for my business?
If you have answered yes, then ask yourself another question… take a big breath in and let it out… go inside again, deeper…

For the future financial health and well being of my business will I need to retain these customers in coming years?

What will make them stay with me?

People will naturally look for the best value. How will you assure them your products and services are a good investment?

And eagerly purchase every product you create.

And how will you differentiate your business from other businesses. The competition is only going to get tougher.

How to stand out from the crowd
There are many things you can do to set your business apart from others. Providing great value and generous information has always been the catch cry of online business.

Another opportunity to separate your business is to stop looking at your customers as customers and start looking at them as individuals and people. Find a way to communicate with them in a way that creates a relationship between the two of you. This way they become clients instead of customers (which implies a short term relationship).

With so much scamming and hacking into personal details, people are wary of giving their credit card information to just anybody. How can you help them feel better about making the purchase, ease their minds about the risky side and let their hearts guide a hand to a pocket, put the hand into the pocket and take out the wallet, open the wallet, find the credit card, take the card out of the wallet and hand the card over to you, or with online businesses, click on the “Buy Now” button.

Remember you still have to make them feel good long enough to get the purchase completed, so if there is a way to sweeten the deal, do it.

Using Quality as a marketing tool
Another way you can instantly get that card out of the wallet is to display certification proving your business practices are safe, reliable and risk free. How can you get this certification? It’s not something you see all the time now, but more and more sites are putting a “Security Tick” in the header as an indication their site is safe and secure.

You can set your site apart by having “Quality Tick” that really means something. This tick shows your people that you care enough about them to put provable, tested business systems in place to protect their private details and the delivery of products and information.

Ultimately everyone will define for themselves what Success or Excellence stand for. This is a wonderful process to do with your staff if you have any – see what ideas they can come up with.